Glossary
Definitions of key metrics and tracking terms used in Barelytics.
Visitor metrics
Live Visitors
Distinct sessions seen in the last 5 minutes for the selected domain.
Unique Visitors
Distinct session_id values with a pageview event in the selected date range.
Page Views
Total number of pageview events in the selected date range.
Engagement metrics
Average Time
Average time_on_page from time_update events.
Barelytics sends time_update when a page is hidden, changed, or unloaded, using active visible time.
Bounce Rate
Single-page sessions divided by total sessions in the selected period.
Formula:
sessions_with_exactly_1_pageview / total_sessions
Breakdown reports
Top Referrers
Referring URLs that sent pageviews to your site. Empty referrers are excluded.
Top Pages
Pages ordered by pageview count.
Device Distribution
Visitor split by device type (Desktop, Mobile, Tablet) inferred from user agent.
Geographic Distribution
Distinct-session visitor counts by country.
Browser Distribution
Distinct-session visitor counts by browser.
Funnel terms
Funnel
A named sequence of 2 to 10 steps used to measure conversion flow.
Step Types
pageview: URL contains a pattern.custom: event name equals a custom event.click: click event selector equals a pattern.
Drop-off
Number (and %) of visitors that reached step N-1 but did not reach step N.
Overall Conversion Rate
visitors_at_last_step / visitors_at_first_step