Custom Events and Funnels

Custom event tracking

Use custom events for important actions such as signup starts, purchases, or feature usage.

JavaScript API

After installing the script, call:

window.barelytics.track('event_name', { key: 'value' })

Example:

window.barelytics.track('signup_started', {
  plan: 'pro',
  source: 'pricing_page'
})

Queue events before script loads

If events can fire before script initialization, queue them:

<script>
  window.barelytics = window.barelytics || [];
  window.barelytics.push(['track', 'signup_started', { plan: 'pro' }]);
</script>

Automatic click events

Barelytics can automatically capture click goals from markup:

<button data-barelytics-goal="cta_click">Start free trial</button>

This sends a click event with click metadata so you can use it in funnels.

Build funnels in the dashboard

Go to your website dashboard and use the Funnels card.

Create a funnel

1. Click Create Funnel.
2. Enter funnel name.
3. Add 2 to 10 steps.
4. Save.

Step types

• Pageview: matches URL containing a path pattern.
• Custom Event: matches an exact event name you track via window.barelytics.track(...).
• Click: matches click selector values.

Analyze and iterate

Open a funnel to see:

• Visitors at each step
• Step drop-off count and %
• Overall conversion %

Use date presets (Live, Yesterday, Last 7, Last 14, Last Month) to compare short-term and medium-term performance.